How Travel Agents Can Stay Relevant When the World Thinks They’re Not

It’s a question that has plagued travel agents for decades: How can we change consumers’ perceptions of what a travel agent is or does? And, as people in the travel industry continue to scratch their heads trying to answer it, perhaps the greater opportunity lies in changing travel agents’ perceptions of who they are.

Being secure in what you can offer, and confident you can deliver on your promises, can separate a good agent from a great agent. Travel Market Report recently spoke to some travel advisors who have successfully harnessed the ability to be self-assured. Here are their thoughts on how to get there: Think about your business, Be vocal often, Be thoughtful and deliberate, Gain insights from other industries.

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